By Maggie Crespo
If I should share my experience at sustainable brands what would I say? How could I explain what a Sustainable Brand means, what is this movement about, who is currently leading the way and what are the future perspectives?
While I’m writing this summary I plug in my earbuds to the radio station at the RENFE Spanish railway train. A composition by orchestra for Peter Pan, sounds as a perfect queue to write the proposed questions with the view of adventure. Indeed this would be the best way to propone this subject: as a kid watching Peter Pan; humble, innocent, adventurous and passionate.