By Sandra Pina, Sustainable Brands Madrid Director & Partner at Somos Quiero.
Most of Boards and CEOS in the world, and therefore brands and organizations are now in the road of purpose. In our journey at SB Madrid we discovered how everything starts with the people. The entity does not have a purpose, but the people who lead the organization and who work for it… they/we all want to make sure their/our daily lives are fulfilled and this is a path towards purpose.
Purpose can be defined as the reason we go to work behind our financial reward and recognition…Do you have deep and meaningful relationships at work?… are you doing work that makes a positive impact in this world? Which are your purpose drivers at work?… and, as we proposed in our wonderful Quiero project: what do you want to do with your life? When it comes to CEOs, the personal legacy is a strong lever: what do I want my legacy to be when I am no longer in this company?
Quiero salvar el mundo haciendo marketing somos una consultora de marketing donde pensamos que la sostenibilidad es un buen negocio. Una empresa que está convencida de que construir una sociedad mejor, significa mejor para todos. Desde “quiero”, desarrollamos proyectos de innovación social con el fin de crear un díalogo sostenible, ético y rentable entre las organizaciones y sus grupos de interés.